Thursday, October 16, 2008

Can a zoo be sexy?

Just when you think you've seen it all ... something trumps it.

I was driving down (or up, depending on your orientation) Barrett Parkway the other day and was passed by a van or truck sporting an advertisement for the Atlanta Zoo.

This particular ad was sensationalizing the most unique and/or bizarre animal that you would ever see. (And strangely enough, an image of it was on the ad itself, making it somewhat anti-climatic in that you could see it vs. having to drive downtown to the zoo to catch a glimpse.)

The animal? NAKED MOLE RAT

Now ... here's where I started scratching my head and thinking that a blog entry was on it's way. I have two points.

  1. The marketing firm for the Zoo really didn't have to use the word "naked" in this ad, now did they? So why? Because ... it gets your attention. I mean ... think about it. If you thought you could get a glimpse at a mole rat, you'd probably yawn and consider trimming your toenails as more exciting. But a NAKED mole rat? Well, that's a different story. Get's all sorts of thoughts going, probably more so for the guys than the girls. Wiring, it is. But even so, the second point also deserves your scrutiny ...

  2. Aren't all animals naked? Do you really see animals in the zoo clothed? Sheesh ... they wouldn't look very natural in a frock or pantaloons, now would they? So basically ... when you visit the zoo, aren't you seeing a NAKED elephant, a NAKED zebra, a NAKED snake, and those delightful NAKED pink flamingos? Why, if the marketing folks could get that wrapped up on the back of a vehicle, ticket sales would jump through the roof. Even by folks who have been to the zoo and know good and well that they aren't going to see anything different!! Am I right?? Then the zoo could work out a deal with The Varsity to sell Naked Dogs, right there on the spot. (Now that's a draw.)
But let me clear ... that naked mole rat was an ugly little guy. Kinda like Perry the Platypus from Phineas and Ferb. (Sorry ... Disney Channel lingity there ...) Not a pretty sight. Hairless and buckteeth.

I'd pay more to see him in a pinstripe suit, frankly. 'Cuz I've already seen the dude NAKED rolling down Barrett Parkway. Helloooo marketing people ... leave something to the imagination next time, OK? Geezes.

And a sidenote regarding The Varsity ... when I was in college at UGA, I was driving through at the greasy V there in Athens. At the board, you were supposed to order using their terms. I wanted a hot dog with ketchup and an orange drink. So what did I have to proclaim as my culinary desire that steamy Georgia afternoon?

"I need a red dog and a big squirt."

Felt a little dirty as I heard it repeated back to me. But it ate well.